Website Focus: Ecommerce
Business Type: Business to Consumer
Client Industry: Hobbies & Leisure
Case Summary: This family run quilt fabrics and accessories business not only provides everything you need to quilt, they give 2% of all their proceeds to charity. Since their organic users provided $111,000 in revenue for one month, that’s a sizable donation to charity.
Read the challenge, our solution, and the result below
This quilting supplies manufacturer was looking to increase their organic traffic to their site through traditional SEO work. They knew Coalition had the experience and the personnel to run an effective campaign and increase search engine results for their site.
Coalition found and fixed problems with link canonicalization, duplicate copy, 642 questionable links, and 254 pages of 404 error codes. We also created a sitemap for them, which is key in SEO indexing. In addition to our SEO work, we managed their social media strategy, adding icons to their homepage, optimizing Youtube videos for their services, and creating promotions for them to run.
After working with Coalition for three months optimizing their site, eQuilter’s organic users made up 28.65% of their traffic. These users accounted for 34.5% of the revenue in which their part was $111,043.55.