Website Focus: Ecommerce
Website Platform: BigCommerce
Business Type: Business to Consumer
Client Industry: Vices
Case Summary: Another exciting Coalition brand in the highly competitive e-cigarette marketplace.
Read the challenge, our solution, and the result below
EVCigarettes.com had a lot going for the brand; growing interest in the e-cigarettes and their accessories, a compelling brand and website, and a marketing budget sufficient enough to drive national presence. All those factors were not coming together, however, and results were diminished due to inefficiency.
One of Coalition’s Digital Strategists took the time to listen, research, and plan a cohesive strategy that drew from our many talented teams. By taking an integrated approach to social media marketing, SEO, email marketing, and support services into a unified whole, we knew we could generate results the business owner rightly expected.
Within a year of our campaign kickoff, EVCigarettes.com was prominently positioned in SERPs for many purchase oriented keywords. Onsite conversions helped take that traffic and drive month over month increases in revenue, while effective social media marketing supported by email campaigns kept the audience engaged. Traffic had more than doubled and revenue far outpaced previous highs.