Faeries Dance

Client: Faeries Dance

URL: www.faeriesdance.com

Website Focus: Ecommerce

Website Platform: Magento

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Fashion, Shopping

Case Summary: This fashion boutique offers sustainable and ethically sourced clothing and accessories for women. Within 6 months of working with us, they saw overall revenue increase 31% and organic revenue increase 132%.

Read the challenge, our solution, and the result below

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Faerie’s Dance came to us because their rankings and sales had been declining steadily since 2012. They wanted to turn this around and see more sales on their site, keep their top ranking for organic bras, identify good keywords for their vertical, and explore growth opportunities abroad.

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Some of the tasks we have completed for this ethically-sourced clothing site included that we wrote optimized copy, fixed 404 and 500 errors, and fixed redirect chain issues. We also updated the XML sitemap and have begun link building efforts.

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Six months into our campaign, overall revenue increased 31% from $5,777 in revenue last month to $7,583 in revenue this month. Overall transactions increasing by 19%. Organic sessions improved 11% from 1,265 sessions last month to 1,433 this month and organic new users grew 19%. Compared to last month, organic search generated 132% more in revenue and organic users completed 77% more transactions this month.

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