Financial Solutions of America
Client: Financial Solutions of America
Website Focus: Lead Generation
Services Provided: SEO
Business Type: Business to Consumer
Client Industry: Finance
Case Summary: With over 8 in 10 Americans in debt, Financial Solutions of America’s debt settlement services should be useful for a large swath of the American public. Our goal was to ensure that these debtors were able to find and contact FSOA through their website.
Read the challenge, our solution, and the result below
One of the challenges of FSOA’s site was that their target customers were a combination of English and Spanish speakers. Therefore, our team needed to resolve duplicate content issues for both the Spanish and English versions of the site. Our SEO efforts were centered around increasing site consultation form submissions and organic traffic.
Our team performed translations of English content on the Spanish version of the site, and created banners for the site in Spanish. We also updated the hreflang tags to resolve duplicate content on the Spanish site, created optimized blog copy, and implemented 301 redirects where necessary.
In the span of a month, online site consultation form submissions increased by 400%, organic traffic rose by 142.86%, and the number of new organic users increased by 142.86%. In one year, we helped FSOA boost their organic sessions by 154%. This was a major improvement from only 96 organic sessions in the previous period to 244 this year.