Genius Pack

Client: Genius Pack


Website Focus: Ecommerce

Website Platform: Shopify

Services Provided: PPC

Business Type: Business to Consumer

Client Industry: Hospitality & Travel, Shopping

Case Summary: This luggage brand is all about functionality and making travel easy again. Its founder, Alfred, came to us in need of more traffic to his site. Through our PPC campaign we were able to deliver an average of 2,000 new users monthly, increasing the conversion rate consistently every month.

Read the challenge, our solution, and the result below

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Alfred at Genius Pack, a functional luggage company, came to Coalition because he wanted an ad campaign to generate more organic users and improve conversion rates to his site. Our PPC team is highly skilled in researching keywords, writing ads, and strategically placing them so that users are driven to the site.

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Coalition set up a targeted PPC campaign for this efficient and functional luggage brand. The client gave us three months to show growth, and we didn’t disappoint.

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Through our PPC campaign, we were able to increase the conversion rate every month. The revenue growth from the first month to the third month of the campaign was $749.98 to $4,696.60. The campaign brought an average of more than 2,000 new users to the site each month.

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