Jess Lea Beauty

Overview

Since 2014, Jess Lea Boutique has been a wholesale supplier of fashionable women’s clothing, custom fashion pieces, accessories, and footwear. The client wanted a new website built with many of the same apps from their current website for their direct to consumers (D2C) market. Given that we’ve built websites for many fashion brands, they reached out to us to build a new Shopify website that will drive more website traffic as well as increase conversion rate and revenue. The client also wanted our paid marketing team to help grow their brand. 

See how we built a robust Shopify website and doubled their conversions and revenue from pay per click campaigns.

Problem

The client wanted their new website to have the same apps, structure, and layout as their wholesale website but without the bugs and issues, including: cart dumping with large orders, blank landing pages, and incorrect handling fees being charged. 

Prior to working with us, the client had several paid campaigns including local ads but were dissatisfied with their campaigns’ performance. The brand worked with social influencers but did not realize a positive return on investment.  

Jess Lea Beauty sought to increase website traffic and new users, improve conversion rates and revenue, and provide a user-friendly shopping experience. They also wanted to realize a positive return on ad spend (ROAS).

Solution

Design and Development

We developed the store’s home page, added optimized content and images, and connected the brand’s Instagram account feed so users on the brand’s social media pages can be directed to the home page.

To the category pages, our team also added a customized wishlist that allows shoppers to create and save collections of products of interest.

Customizations and Integrations

We implemented custom code on the cart page for direct pre-ordering and enhanced the product page with thumbnail galleries and zoom features, alongside a streamlined single checkout page to boost conversions. Additional code now displays minimum and maximum order quantities. We integrated the Helium Customer Fields app for custom registration forms, enabling the client to manage customer data aligned with their marketing goals. The Shopify Now In Stock app was installed to alert customers via email about restocked items and notify the client of low stock levels.

For the wholesale site, we added the Shopify Retail Barcode Labels app for designing and printing barcode labels, and the Appointment Booking Cowlendar app for scheduling consultations with real-time updates and group session capabilities. We also migrated customer data from the wholesale site to the new Shopify store and optimized site performance and user experience with a new image optimizer app, following a review and improvement recommendations for existing apps.

Product Page

Our team implemented a variant bulk-buy table on the product page to allow shoppers to add products to their carts in bulk with a single click. We added and optimized images and videos, as well as updated inventory levels for all products.

The brand offers customers the option to complete pre-orders on the website. We added personalizations with a custom code that reminds shoppers that pre-orders will not be able to ship with ready-to-ship orders.

Pay Per Click (PPC)

To achieve the client’s goals of boosting sales, acquiring new customers, and retargeting through Google, Pinterest, and Meta Ads, we set up and optimized their paid ads accounts. This included adding a Google Ads tag, verifying their Google Merchant Account, and setting up and tagging a Pinterest business account. Our team launched and continuously optimized various search, branded, smart shopping, and non-branded campaigns, monitoring their performance, conversions, cost per acquisition, and ROI. We also identified relevant keywords, crafted compelling copy, and optimized multiple landing pages to engage the target audience and increase website traffic.

Final Product

Results

The client saw impressive results from their Google Ads campaigns. Year over year, clicks doubled, and impressions grew by 62.7%. Quarter over quarter, their click-through rates surpassed industry averages revenue grew by 170.5%, and conversions increased by 129%. Within the first quarter of launching a Meta prospecting campaign, the brand saw an ROAS of 5.25.

62.7%

Increase In Impressions

170.5%

Increase In Revenue

129%

Increase In Conversion