LA Police Gear

Client: LA Police Gear

URL: lapolicegear.com

Website Focus: Ecommerce

Website Platform: Magento

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Jobs & Education, Law & Government

Case Summary: Founded by Los Angeles area police officers, this site offers police, military, and camping gear. After 10 months with us, monthly organic revenue has increased by 73% and organic transactions increased by 68%.

Read the challenge, our solution, and the result below

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Challenge

After an algorithm change in 2020 hurt their metrics, LA Police Gear came to us to help see them improve. They were specifically looking to increase their organic sessions and revenue. They also wanted our SEO experts to help update technical items to meet these goals.

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Solution

To achieve their goals, we have written optimized copy, obtained PR links to online articles, and fixed broken footer links and information. We also fixed mobile usability errors, fixed 404 errors, and updated their gift finder page.

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Result

After being with us for 10 months, compared to last month, organic sessions have increased by 22% and organic average session duration increased by 32%.Also during this time period, organic transactions increased by 68% and organic revenue increased by 73%.

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