Lightopia Online

Client: Lightopia Online


Website Focus: Ecommerce

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Home & Garden, Home Decor

Case Summary: This Laguna Beach based high-end lighting company has a large inventory for home-owners. They were not seeing results in their online store, so they hired Coalition to light the way for their customers through our brilliant SEO work. Within the first month, organic traffic generated 42.03% of transaction and 50.48% of revenue.

Read the challenge, our solution, and the result below

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This modern light fixture store’s co-founders and twins, Ken and Lawrence, wanted to expand beyond their brick and mortar stores and were not seeing the results they wanted in their online store. They approached us for our expert SEO services. Take a look at our results and see what we can accomplish in just one month.

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Some of the optimizations we accomplished include writing copy and blog posts targeting keywords, improving product descriptions, and building links at multiple levels. We fixed multiple errors in code throughout product pages, the blog, and the sitemap. We also worked to create their mobile sitemap and ensured that user experience was enhanced.

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After one month of our ecommerce SEO work, organic driven sessions accounted for 40.17% of the total traffic, leading to 42.03% of transactions and 50.48% of the company’s revenue. The month after that, we were able to increase organic revenue by 57.84% which accounted for $44,072.08 of the total revenue for this lighting company.

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