Website Focus: Lead Generation
Website Platform: WordPress
Business Type: Business to Business
Case Summary: A leader in their industry, this content management software company has worked with over 35,000 companies but still wanted more leads. Through SEO and PPC, Coalition’s team increased organic users by over 30% for the year, with conversions improving by 43%.
Read the challenge, our solution, and the result below
Laserfiche has been around for over 30 years. As a content management software company, they knew the value of a highly effective lead generation SEO and PPC campaign and turned to us to get results and the leads they wanted.
Some of the SEO work we did included building internal links, fixing tags and attributes, creating HTML and XML sitemaps, fixing 404 errors, and much more. We also spent time researching, writing, and launching an ad campaign focused on top keywords.
Once Coalition began its SEO work and PPC campaign, organic search traffic consistently made up 40% of overall traffic and accounted for 42.88% of goal completions. Social media also provided a significant amount of traffic, as site traffic from Twitter increased by 40% and traffic from Facebook grew by 33.8%.