Client: Parker Edmond
Website Focus: Ecommerce
Website Platform: Shopify
Business Type: Business to Consumer
Case Summary: After launching their site at the beginning of 2019, this high-end jewelry company came to us to be seen. Within 6 months, organic traffic was up 70%, organic revenue had increased 97%, and overall traffic was up by 253%.
Read the challenge, our solution, and the result below
Parker Edmond launched their site and within the year wanted help to drive traffic to their site and see more conversions. They also wanted us to focus on holiday sales to attract customers. Their main goal was to start seeing sales as a newly established eCommerce business.
In order to meet these goals, we wrote optimized copy, fixed missing and hidden H1s, and fixed redirect issues. We also redesigned their homepage, created a promotional offer bar at the top of the page, and created special landing pages for different holidays.
In comparison to last month, the site is receiving 70% more organic sessions with a 113% increase in organic new users. Overall, there was a 107% increase in traffic to the site this month compared to last month. Organic revenue increased 97% and overall revenue has increased by 253% since last month. Overall transactions increasing by 114%.