- URL : https://rescuega.com/
- Business Type : Business to Consumer
- Focus : Lead Generation
- Client Industry : Business & Industrial, Home & Garden
- Platform : WordPress
- Services Provided : PPC, Retainer, SEO, Web Design, Web Development
Overview
Rescue Restoration, a home restoration services company operating in multiple locations across Georgia, had long relied on referrals from property managers, previous customers, and contractors. Without a website, Google Business Profile, or digital marketing strategy, they struggled to appear in online searches, limiting their reach and potential for growth. Recognizing the need for a stronger online presence, Rescue Restoration hired us to build a WordPress website and implement a tailored search engine optimization (SEO) and pay-per-click (PPC) strategy.
See how we developed a robust website, helped improve visibility and customer engagement, and increased leads for their highest-priority service: water restoration.
Problem
Rescue Restoration’s primary challenge was the complete absence of an online presence. Without a website, potential customers had no way to discover their services beyond word-of-mouth referrals. Their top service, water restoration, was particularly underserved in online searches despite being their most in-demand insurance-covered service. Additionally, there was significant misinformation in the industry regarding mold remediation and crawl space repairs, leading to customer skepticism. Seasonal demand fluctuations (i.e., spikes in service requests during the rainy spring and freezing winter months) further complicated lead generation efforts. The client needed a strategic digital solution to establish credibility, drive online traffic, and convert visitors into leads.
Solution
Website Redesign & Development
Our team designed and built a fast, user-friendly WordPress website to serve as the digital foundation for Rescue Restoration. The website featured clear call-to-actions (CTAs) that encouraged visitors to call for more information, fill out the lead form, or search for relevant service details. The layout emphasized Rescue Restoration’s core services: water restoration, mold remediation, and crawl space repairs.
To enhance functionality, we integrated several plugins, including Advanced Custom Fields PRO for better content arrangement, Gravity Forms for custom lead forms, and Akismet Anti-Spam to filter malicious contact form submissions. We also optimized website performance with WP Rocket for caching and WP Mail SMTP to improve email deliverability. Safe SVG was implemented to enhance visual elements while ensuring security.
Additionally, we designed and developed location-specific landing pages for five key cities, optimizing them for local search intent. These pages provided valuable information for customers in different areas, further strengthening the brand’s local presence.
Search Engine Optimization
To drive organic traffic, we implemented a comprehensive WordPress SEO strategy, focusing on high-intent keywords related to water restoration, mold remediation, and crawl space repairs. Through in-depth keyword research, we identified key search terms that potential customers were using and structured the website’s content accordingly.
Our on-page SEO efforts included optimizing service pages with targeted keywords, improving meta descriptions, and enhancing site structure for better crawlability. We also launched a blog on home restoration to establish Rescue Restoration as a trusted industry resource.
Beyond on-page optimization, our link-building team secured PR articles and guest posts on reputable websites to boost domain authority. We also monitored unlinked brand mentions, pursued relevant HARO (Help a Reporter Out) opportunities, and engaged in discussions on home improvement forums to further enhance brand credibility.
Google Business Profile
We created and optimized the client’s Google Business Profile (GBP) to strengthen their local presence and improve visibility in search results. Our team ensured all essential details, such as business name, address, contact information, and operating hours, were accurate and up-to-date. We also added a comprehensive list of services to help potential customers understand what the business offers at a glance.
Our team uploaded high-quality images showcasing the company’s services and previous customers’ reviews to enhance credibility and engagement, reinforce trust, and boost the business’s online reputation. We included a direct appointment scheduling link that allows customers to seamlessly book services online.
Pay Per Click
With no prior digital advertising campaigns, Rescue Restoration needed an effective PPC strategy to generate immediate leads. We developed targeted Google Ads campaigns centered around water restoration, ensuring Rescue Restoration appeared prominently in search results when customers needed urgent assistance.
Our team optimized ad copy and landing pages for conversions, aligning them with high-performing search queries. We also implemented strategic bidding and budget allocation to maximize return on investment, particularly during peak seasons. The campaign structure allowed for real-time adjustments based on performance, ensuring sustained lead flow and minimizing ad spend waste.
Final Product
Results
The newly launched website provided a seamless and engaging user experience, driving significant interaction and lead generation. The integration of optimized lead forms and prominent CTAs resulted in a high engagement rate of 59.52%, with users actively interacting with service pages and contact forms. The five city-specific landing pages generated local traffic and conversions, further strengthening Rescue Restoration’s presence in key service areas.
Our SEO efforts quickly paid off, leading to a total of 14 keywords ranking within the top 30 search positions within the first 90 days. Month over month, organic impressions grew by 155.1%. Organic engagement improved substantially, with users spending more time on the site and interacting with content. The combination of technical optimizations, content marketing, and strategic link-building significantly boosted the website’s authority and relevance.
167%
Increase
in Organic Conversion Rate
155%
Growth
In Organic Impressions
60%
Engagement
Rate
Within 75 days, organic sessions increased by 31.2%. Conversions from organic traffic increased by 250% and organic conversion rate by 166.8% over the same period.
The PPC campaign generated immediate leads for Rescue Restoration, particularly for water restoration services. By targeting high-intent search queries and optimizing ad placements, we maximized visibility while maintaining cost efficiency. The well-structured campaigns ensured that Rescue Restoration remained competitive in search results, helping them capture emergency service calls during peak seasons.
Overall, the collaboration with our team resulted in a strong digital foundation for Rescue Restoration, driving sustained traffic, engagement, and lead generation. The combination of a high-performing website, strategic SEO implementation, and data-driven PPC campaigns positioned Rescue Restoration for long-term growth in the home restoration industry.