Client: Tangerine NYC
Website Focus: Ecommerce
Website Platform: Shopify
Business Type: Business to Consumer
Client Industry: Fashion, Shopping
Case Summary: This vibrant and stylish women’s clothing company turned to Coalition after a series of bad experiences with other SEO companies. Read on to learn how Coalition drove organic traffic to their site.
Read the challenge, our solution, and the result below
Ejaz, owner and founder of a stylish, modern women’s clothing company, had bad experiences with prior SEO companies mishandling his PPC campaign and as a result he saw site traffic plummet. He signed with Coalition in order to have a quality, competent SEO team guide him.
We implemented many SEO and PPC improvements, including updating the site’s internal links, optimizing the blog, building high authority links through a number of outlets, creating optimized copy for the site, and setting up and launching a Facebook remarketing campaign within Adwords.
Throughout the campaign, our team continued to generate steady organic and new user growth. In the second month of the campaign, the site received a total of 1,463 sessions, with 1,085 (74.16%) of these coming from new visitors. Organic search came to be the channel that generate the most traffic.