Client: Tech Armor
Website Focus: Ecommerce
Website Platform: Magento
Business Type: Business to Consumer
Client Industry: Computers & Electronics
Case Summary: Referred to us by a partner company, Tech Armor needed to understand how they could get more ROI out of their ecommerce site and marketing.
Read the challenge, our solution, and the result below
Tech Armor is one of the leading mobile device screen protection brands on earth. The majority of their success has been tied to performance in marketplace sites like Amazon and eBay and very rarely was their own website the point of relationship with their consumers. They desparately wanted to change that.
After being referred to Coalition by an existing CT client, Tech Armor reached out and outlined what the KPIs for their project would be- greater brand awareness, increased position in search engines, and better revenue numbers from organic search traffic. Coalition worked with them to plan out a series of on site improvements and a strategy that would deliver on those metrics.
In less than 5 months, organic revenue had grown by 507%. Improvements to site templates and coding had improved crawlability and better user behavior (more pages per visit, more time on site, and better conversion rates). Coalition’s efforts had become self funding within 3 months, and fully profitable within 6.