Website Focus: Lead Generation
Website Platform: WordPress
Business Type: Business to Business
Case Summary: This company offers compliance training online to businesses that is customizable, engaging, and fun for employees. Traliant came to us looking for SEO and PPC work that would bring in more leads. At the end of two months of the PPC campaign, paid search accounted for 72.9% of all site traffic.
Read the challenge, our solution, and the result below
Traliant was founded by executives that know business logistics. They knew to turn to the experts in SEO and PPC – Coalition. After only a few months on the job, we achieved tremendous results.
Coalition fixed issues with duplicate copy, pages that were not indexing correctly, and made updates to their keyword sitemap. We also developed a highly successful PPC campaign focused around their targeted markets. We created ads on Google Adwords, Bing, Facebook, and LinkedIn to reach all possible clients.
With only two months of SEO and PPC work, this training company’s overall site traffic has increased by 199.89%, rising from 940 total sessions to 2,819 total sessions. Total site traffic saw a considerable increase do to the 633.57% increase in paid search traffic. At the end of two months, paid search accounted for 72.9% of all traffic.