Client: Trophy Outlet
Website Focus: Ecommerce
Website Platform: BigCommerce
Business Type: Business to Consumer
Client Industry: Gifts
Case Summary: This custom, engraved trophy outlet saw growth in site traffic and revenue. Thanks to SEO and PPC, site revenue for 2017 has increased by 107.84% versus 2016.
Read the challenge, our solution, and the result below
Kodie, the owner of a company that creates custom engraved trophies and plaques, came to Coalition looking for marketing and SEO / PPC guidance with the intent to increase site traffic and sales. He specifically wanted to use SEO and PPC to grow the plaque side of the business.
Our team created optimized copy as well as homepage banners for the site, improved the site’s page load speed, and built high authority links through a number of outlets. We managed Kodie’s PPC and SEO campaigns, which have both seen steady growth.
Since implementing tracking in October 2015, the site has seen nothing but improvements in organic traffic. In August 2016, the site saw a 239.73% increase in organic traffic and a 247.81% increase in organic new users. In the same period, organic revenue grew by 217.81%.