Trophy Outlet

Client: Trophy Outlet


Website Focus: Ecommerce

Website Platform: BigCommerce

Services Provided: PPC, SEO

Business Type: Business to Consumer

Client Industry: Gifts

Case Summary: This custom, engraved trophy outlet saw growth in site traffic and revenue. Thanks to SEO and PPC, site revenue for 2017 has increased by 107.84% versus 2016.

Read the challenge, our solution, and the result below

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Kodie, the owner of a company that creates custom engraved trophies and plaques, came to Coalition looking for marketing and SEO / PPC guidance with the intent to increase site traffic and sales. He specifically wanted to use SEO and PPC to grow the plaque side of the business.

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Our team created optimized copy as well as homepage banners for the site, improved the site’s page load speed, and built high authority links through a number of outlets. We managed Kodie’s PPC and SEO campaigns, which have both seen steady growth.

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Since implementing tracking in October 2015, the site has seen nothing but improvements in organic traffic. In August 2016, the site saw a 239.73% increase in organic traffic and a 247.81% increase in organic new users. In the same period, organic revenue grew by 217.81%.

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