Client: U.S. Continental
Website Focus: Lead Generation
Services Provided: SEO
Business Type: Business to Business
Client Industry: Business & Industrial
Case Summary: David and his father started U.S. Continential – a fine leather and fabric care product company – in 1989. This private label shoe care company has many commercial clients such as Vans, but wanted to expand their efforts through SEO.
Read the challenge, our solution, and the result below
U.S. Continental approached us looking for a website not only to obtain leads, but to verify to customers that they were a reputable and established company. Coalition helped them do just that.
We began work in May of 2017 writing optimized copy, updating the navigation of the pages, improving their page speed, and many other proprietary SEO techniques. The goal was to get commercial and franchise buyers to the site and have the site have easy user navigation to point them to what they were looking for.
Sessions are up 25.06% compared to the beginning of our campaign, with contact forms up by 50.00%. Organic search comprises 55.67% of all traffic and is the top source of all leads.