The Rundown
- Coalition Technologies was named a Premier Google Partner in June 2016 and has held the distinction for ten consecutive years.
- Google Premier Partner is the highest tier in the Google Partners program.
- Premier Partner status is reserved for roughly the top 3% of participating agencies in each country.
- Google evaluates Premier Partner eligibility every year across factors tied to client growth, retention, product diversification, and annual ad spend.
- Coalition’s annual Google Ads spend under management grew from about $5.1 million in 2016 to nearly $31.9 million in 2025.
- Over ten years, Coalition has managed close to $160 million in Google Ads spend for clients.
- For clients, the distinction signals sustained Google Ads expertise, platform experience, and access to Google Partner resources.
In June 2016 we published a short, excited announcement. Google had named Coalition Technologies a Premier Google Partner, placing us among its most valued agencies worldwide.
A decade later, we’ve held that distinction without interruption, through the rise of mobile, the fading third-party cookie, the shift to automated bidding, and now AI reshaping how people search. Our annual Google Ads spend under management has grown alongside it, from about $5.1 million in 2016 to nearly $31.9 million in 2025, close to $160 million put to work for clients over the ten years.
Here’s what we wrote back then:
“We are very excited to announce that Google has welcomed Coalition Technologies as a Premier Google Partner! This new title signifies that CT is recognized as one of Google’s most valued agencies worldwide. With a stringent prerequisite of managing large AdWords budgets and earning multiple certifications, the Premier Google Partner badge is specially reserved for companies who have demonstrated consistent success in their industry.
With our new dynamic badge, we are able to highlight our company specializations in Search Advertising, Mobile Advertising, and Shopping Advertising, all of which demonstrate our professional expertise. The Premier Google Partner badge also distinguishes Coalition Technologies as an industry leader, having proven increased performance and mastery of Google AdWords products.”
The language in that post gives away its age. Google Ads was still called AdWords, and mobile was novel enough to be its own specialization. Holding the badge for ten straight years since then doesn’t happen by accident. It comes from delivering results year after year.
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What Does “Google Premier Partner” Actually Mean?
The Google Partners program is Google’s official certification system for agencies that manage Google Ads campaigns. Think of it less like a membership card and more like an ongoing performance review, with Google itself grading how effectively agencies use the platform and how well they drive results for advertisers.
The program is organized into three tiers: Member, Partner, and Premier Partner. Member is the entry point and asks for little beyond a certified team member. Partner status raises the bar with active client management, team-wide certifications, and consistent performance. Premier Partner sits at the very top.
What makes the top tier so demanding is how few agencies reach it. Premier Partner status is reserved for roughly the top 3% of participating agencies in each country, evaluated every year. Qualification is graded on a curve, so you aren’t just clearing a fixed bar, you’re outperforming the vast majority of other agencies in your market on client growth, ad spend under management, and campaign optimization.
The program has changed a great deal since our original announcement. Back in 2016, the badge was tied to “Google AdWords,” now simply Google Ads, and to specializations in areas like Search, Mobile, and Shopping advertising. In February 2022, Google rebuilt the entire program with much stricter requirements, and every agency that already held Partner or Premier status had to re-qualify from scratch under the tougher standards. We did, and we’ve continued to re-qualify every year since.
Put Premier-level Google Ads experience behind your growth.
Why a Decade of Premier Status Matters
Earning the badge once is an achievement. Holding it for ten consecutive years, through a major overhaul that forced everyone to start over, is something else.
It reflects sustained performance
Because Premier eligibility gets re-evaluated annually and graded against other agencies, the badge can’t be earned once and coasted on. Every year, we have to prove we still belong in the top 3%. Ten straight years means ten straight years of measurable client results.
It signals stability in a volatile industry
Digital advertising moves fast. Platforms, ad formats, privacy rules, and automation tools are in constant flux, and an agency that has stayed at the top through all of it has shown it can adapt without losing a step.
It deepens our relationship with Google
Premier Partners tend to get access to resources most agencies never see, including dedicated Google support, early access to beta features, advanced training, and direct lines of communication with Google teams. That access feeds back into better, more informed campaign management for clients.
What This Means for Our Clients
For a business deciding who should manage its advertising budget, the Premier Partner badge is a useful filter. A decade of holding it is a real differentiator.
Working with a long-standing Premier Partner means working with a team that Google has independently vetted, again and again, against the strictest criteria the program offers. You get early access to new ad products and beta tools that can give your campaigns an edge before competitors catch on. You also get the reassurance of a documented track record rather than a sales pitch.
Most agencies stop at the standard Partner badge. Far fewer reach Premier. Only a small handful hold it for ten years running.
Here’s to the Next Ten
We’re grateful to Google for the continued recognition, and even more grateful to the clients who’ve trusted us with their campaigns over the past decade. The badge means a lot to us, but the results behind it are what we’re proudest of.If you’d like to see what a decade of Premier-level expertise can do for your business, we’d love to talk so get in touch. We’re ready to work for you.
