Coast Medical Service
Client: Coast Medical Service
Website Focus: Lead Generation
Website Platform: WordPress
Case Summary: This nurse staffing business has been around for 40 years and has worked with over a thousand nurses. They came to us to design a website and generate traffic to improve the quality of their leads. Having worked with us for over a year, Coast Medical saw a 231% increase in organic job submissions and a 138% increase in organic traffic to the site year over year.
Read the challenge, our solution, and the result below
Coast Medical wanted to see their lead counts improve, and with that, wanted to attract quality leads. They wanted to see an increase in revenue from working with us and ultimately their goal was to see a 50% increase in their overall revenue.
We first built and launched a new medical website design for Coast Medical, making sure to highlight their sterling reputation in the industry. We have also written optimized copy, updated the robots.text file, and fixed issues with the blog not updating. We fixed issues with redirection to secure pages, improved page load speed, and added breadcrumbs to the site.
Within a year, we built a website that meets the design expectations set by the client. Organic sessions increased by 103%, new users by 112%, and job form submissions by 133%. For overall traffic, sessions grew by 57% and job forms submissions by 103%.