Dynasty Hardware dba Doorhardware.com

Coalition Technologies delivered a scalable ecommerce website for a home hardware retailer by consolidating three online stores into a single BigCommerce website.

Overview

After buying Dynasty Hardware, Premier Access Doors, and Door Hardware, MCS Industries found themselves juggling three separate online stores. Customers were bouncing between different sites for similar products, and the team was stuck managing inventory across multiple systems.

Find out how we built this new BigCommerce storefront without touching their Sellercloud backend, keeping things simple for the customers while leaving the team’s daily fulfillment routine completely uninterrupted.

Problem

Our team’s challenge was merging three functioning ecommerce operations into one without breaking what already worked.

Before the project began, doorhardware.com, dynastyhardware.com, and premieraccessdoors.com each had their own catalogs, navigation structures, and set of indexed URLs. A product might exist in one store but not another, and there was no single place to see everything. Updating products or content often meant repeating similar tasks across different sites.

Moreover, Dynasty Hardware alone had around 518 active URLs that needed to be preserved, and Premier Access Doors had about 355 more. Migrating these without losing traffic was going to be critical.

The client was also very clear about sticking to Sellercloud as it handled product data, inventory, pricing, order routing, fulfillment, and tracking. Any solution had to fit around that system, not replace it.

old Product Page for home decor brand Dynasty Hardware

Solution

Web Design & Development

Doorhardware.com became the main storefront for all product lines. Navigation needed the most attention. A new header, footer, and mega menu were introduced so customers could actually move through categories without feeling lost in a larger catalog.

Core templates were rebuilt with the goal of removing friction from the path to product discovery. Homepage, category pages, product pages, and informational pages were adjusted to better support browsing and comparison. Faceted search in BigCommerce was also configured so users could filter products by relevant attributes.

Mega Menu for home decor brand Dynasty Hardware

Integrations

Sellercloud stayed in place, which shaped a lot of the technical decisions.

Product data, images, pricing, and inventory all continued flowing through Sellercloud into BigCommerce. Orders placed on the website were pushed back into Sellercloud for processing, and tracking updates were returned automatically once shipments moved.

As for the redirect strategy, 873 URLs across dynastyardware.com and premieraccessdoors.com were mapped and redirected to relevant pages on doorhardware.com to ensure that users didn’t land on irrelevant categories.

Final Product

Browse through the images below to see our work.

Results

After the launch, Doorhardware.com became the single destination for all three product catalogs. Customers now browse everything in one place. They can search, filter, compare products, view details, and complete purchases without switching between domains or brand sites. That alone removed a lot of confusion that previously existed in the buying process.

Inventory, pricing, fulfillment, and order tracking didn’t need to change despite the changes to the front-end structure. The end result is a simpler setup that retains the systems that the clients rely on every day.