Website Focus: Ecommerce
Website Platform: BigCommerce
Services Provided: PPC
Business Type: Business to Consumer
Case Summary: This online clothing and merchandise company saw almost immediate results from their PPC campaign, which consistently generated high revenue with a low monthly spend. Click here to read more about their fantastic results.
Read the challenge, our solution, and the result below
An online retailer of licensed pop culture merchandise, founder Mario came to us because he had been doing a lot of his sales through eBay and Amazon, but wanted to drive more traffic and sales on his website. The challenge lay in driving more organic traffic and sales though SEO and PPC.
Our SEO efforts consisted of producing optimized copy and completing conversion optimizations for the site, and our PPC strategy included optimizing the campaigns and updating keyword lists.
During one month, the PPC campaign brought in $10,160 in revenue while the cost/revenue was kept at only $0.14. On the SEO front, month over month organic visits increase by 14.85% (4,363 vs 3,799), transactions rose by 24.39% (51 vs 41), and revenue increased by 94.09%.