Client: Smitten Lingerie
Website Focus: Ecommerce
Website Platform: Shopify
Services Provided: SEO
Business Type: Business to Consumer
Case Summary: How did a boutique online lingerie retailer nearly double their online traffic in a year? Read on to discover how our SEO strategy resulted in organic search driving nearly 80% of site traffic.
Read the challenge, our solution, and the result below
This online lingerie boutique came to Coalition looking to drive organic traffic and revenue to their site. They also sought our expertise in creating copy for and implementing a strategy for their email marketing efforts.
Our team created optimized product page copy, drafted holiday promotion copy for the email marketing campaign, developed and implemented homepage banners on the site, optimized images on the site, and built high authority links through a number of outlets.
During the last month of the campaign, organic sessions increased by 38.76%, rising from 983 to 1,364 organic sessions. In the span of a year, organic sessions grew by 39%, from 590 to 823. Organic new users rose by 110% in a year, from 360 to 756 new organic users.