All Industrial Tool Supply
Client: All Industrial Tool Supply
Website Focus: Ecommerce
Website Platform: BigCommerce
Business Type: Business to Business
Case Summary: This industrial tool distributor wanted an easier to use site. Coalition’s solution: a streamlined, responsive BigCommerce site that effectively informed visitors and easily guided them towards a purchase.
Read the challenge, our solution, and the result below
This industrial tool distributor was looking to redesign its website to fit its ecommerce focus and customer self-service goals. They turned to Coalition to improve all aspects of their website, from the layout and graphics, to the navigation and color scheme.
Coalition built this site using the BigCommerce platform. The redesigned site featured homepage slider banners with high quality images, a dynamic format, and an easy navigation that makes it easy for customers to make a purchase on the site or contact customer service.
Coalition’s web design efforts dramatically improved the site’s ease of use in order to guide customers through the purchase funnel. With Coalition’s strategy in place, this industrial tool supplier was able to significantly grow their online product inventory, increasing their inventory from 3,000 to 80,000 products!