Quadratec

Quadratec’s biggest challenge wasn’t traffic or demand: it was everything happening behind the scenes. Over the years, different systems were introduced to handle product data, another to manage inventory, and another for orders and customer records. Keeping things in sync became difficult as the business scaled.

Order management was one example. When a customer placed an order through the website, inventory updates, shipment details, and order status information were updated through different systems, resulting in delays, discrepancies, and extra work.

On top of that, Jeep owners shop not only by product name but also by fitment. If they are unable to find their vehicle’s part, they leave the site.

Having both retail and wholesale customers, Quadratec needed different pricing, account rules, and workflows, all without creating confusion between the two experiences.

At the same time, search behavior was shifting. Google was still important, but customers were also starting to use AI tools to research products. Quadratec needed to stay visible in both search engines and AI large language model (LLM) platforms.

Web Design & Development

We designed and developed a structure that would scale with the business. The first step involved cleaning and organizing large amounts of product data. Product descriptions were reviewed and updated for consistency. This helped simplify future migration efforts while improving the quality of information available to customers.

We also worked to preserve and improve the specialized online shopping tools that have become part of the Quadratec experience. Features such as replacement part finders, vehicle-specific product discovery tools, and fitment resources help customers navigate a catalog containing thousands of products.

Custom Functionality

Quadratec customers tend to be deeply involved with their vehicles. Many own more than one Jeep and regularly return to the site for maintenance, restoration, or customization projects.

The My Garage feature was introduced as a way for customers to save their vehicle details. Once a vehicle is added, the site starts filtering recommendations based on fitment instead of showing the full catalog. This helped to reduce parts compatibility issues. Repeat visits also became more efficient and focused, leading to quicker decisions and fewer abandoned sessions. Over time, the experience became less about browsing and more about moving directly to the right parts for a specific Jeep setup.

Integrations

The backend system was fragmented as multiple systems handled product data, inventory, orders, and customer records separately. We focused on tightening those connections so data could move between systems more automatically, reliably, and efficiently.

The transition away from Magento meant that historical order and customer data needed to be preserved. We developed a custom migration script to transfer years of legacy order and customer records into the new system, helping preserve important business information during the transition.

One of the more unique aspects of the project was the way Drupal and Shopify were used together. Instead of replacing the frontend experience, Shopify was brought in to handle cart, checkout, and order management while Drupal remained the customer-facing layer. This gave Quadratec a modern commerce platform without having to give up the functionality and content experience they had built over time.