Coalition Technologies offers experienced Pay Per Click (PPC) experts who know best how to use Google Ads, Bing Ads, and other leading platforms. As a Los Angeles Google Ads management agency, we know PPC inside and out.
Google Ads, formerly AdWords, is Google’s advertising program. Google Ads uses an online auction system, enabling you to bid on the ability to have your ad show up under the “Sponsored Listings” in Google search results. These ads also appear on certain web pages, and they can be extremely valuable under the right circumstances.
Coalition Technologies is a certified partner of Google Ads and is fully qualified and approved by Google to help you start and manage your account. Google Ads is one of the best ways to launch a new website or generate traffic to an older website that has struggled to gain traction with the search engines.
Google uses a process called “contextual targeting” to match the correct ads with the correct search queries. By analyzing text, language, links and page structure across millions of web pages, Google is able to match your advertisement with the pages that your customers visit. When properly targeted, this can lead to tremendous gains in traffic and increased revenue for your business. Implementing an effective PPC strategy, though, can be extremely challenging for the inexperienced user.
How it Works
PPC typically uses an auction format. As a seller, you have the ability to bid on keywords. You then create ads which are used in the platform’s Sponsored Listings. Whenever someone clicks your ad and visits your website, you pay a fee based on the value of your chosen keyword. Since Google Ads functions as an online auction, highly competitive keywords will cost you much more than smaller niche keywords
The benefit is that you only pay for the clicks your website receives. The downside, though, is that in order to be successful with PPC, you must earn enough money in sales to pay for those clicks while still turning a healthy profit. That’s why it’s absolutely essential to balance your pay-per-click budget with a healthy conversion rate.
Why Isn’t My AdWords Campaign Making Money?
You may have heard about Google Ads, and you may have even tried using the service yourself, but without achieving positive results. Like all technologies, PPC has certain inherent challenges. These include understanding correct keyword research, building a good Quality Score, writing ads that translate to a high CTR and relevant traffic, and knowing how to geo-target your ads in an effective manner.
Coalition Technologies founder and CEO Joel Gross understands the frustrations that businesses have with PPC management:
“I have seen too many clients come to me after building their own initial PPC campaigns, only to discover that they were losing huge sums of money each day. If you’re new to PPC management, I strongly suggest seeking professional guidance and training, or better yet, simply hiring an expert to manage your campaign on your behalf, while you supervise.”
In order for your ad to be profitable, you will need to perform an ROI analysis of your campaigns, ad groups, ads and keywords. You may have a profitable campaign, but you may be losing money on certain keywords or certain ads. You should constantly iterate and refresh your campaign with newer, better ads based on knowledge you have gleaned from your previous efforts. This is part of the reason why it’s so important to have a professional Google Ads management agency help you in managing your campaign: we have had the experience of seeing what works and what doesn’t work, and we have good instincts about what can go wrong with your campaigns.
GIVING YOURSELF AN EDGE WITH PPC MANAGEMENT
When it comes to PPC management, Google offers some specific tips for success. First, identify your advertising goals. Any business is familiar with goal setting, and your paid traffic goals should be clear and concise. Google also recommends organizing your account for maximum effectiveness, choosing relevant keywords and placements, creating straightforward and targeted ads, optimizing your site for conversions, tracking your performance, and testing your campaign to make any necessary modifications.
These are all excellent tips, but implementing them can pose tremendous challenges. For instance, how do you choose just the right keywords and then properly target those keywords?
What are the ideal techniques for optimizing your site? How do you ensure that your ads are best suited to ensure the maximum conversion?
Challenges like these are precisely why you can benefit tremendously from a professional helping hand. Our PPC management experts have seen, tested and implemented every possible scenario for a wide variety of business clients large and small, and we know how to optimize pay-per-click campaigns for maximum conversions. Let us show you what our Google Ads management agency can do for you.
Why Choose Coalition Technologies?
If you’re looking for a professional Los Angeles PPC management agency, you’ve come to the right place. At Coalition Technologies, based in L.A., our Google Ads specialists are happy to help you build your PPC campaigns and landing pages in the most profitable way possible. Our Google-certified professionals each have hundreds of hours of full-time experience in managing campaigns across numerous industries, and we’re equally proficient in other PPC platforms including Bing, Amazon, and Facebook. Our experts can help you to achieve much greater success in your efforts.
If you’ve been using Google Ads or another PPC platform in vain, you may be causing yourself needless frustration and wasting money on a campaign that fails to achieve its true potential. Give our certified Google Ads management agency a call right now at (310) 827-3890. We’ll give you a free quote and explain exactly how we can turn your PPC efforts into real, sustainable profit. We can get you started immediately, so call us today.