Client: Baron Medical
Website Focus: Lead Generation
Website Platform: BigCommerce
Business Type: Business to Business
Case Summary: Baron Medical has all of the essential equipment for doctors, nurses, and medical professionals. Read on to see how Coalition was a life saver for Baron Medical.
Read the challenge, our solution, and the result below
This Brooklyn, New York medical supply company needed to reach its target audience – medical professionals. They turned to Coalition for web design and development for their medical website as well as ongoing SEO work.
Coalition designed and launched a BigCommerce site that would draw in medical professionals and allow them to make trusted purchases. Our SEO team then worked to optimize the site through key word research, on- and off-site work, content writing, blogging, and more.
In the first nine months of our ongoing SEO campaign for Baron Medical, user sessions were up 87.19% and revenue was up 1,148.47%. Also, there was significant improvement in bounce rate: going from 2.09% to 59.43%. Both user behavior and overall sales increased significantly through the hard work of the SEO team.